Privacy policy
This Privacy Policy describes how shadow-bright.com (the "Site", "we", "us", or "our") collects, uses, and discloses your personal information when you visit or make a purchase from the Site.
Collecting Personal Information
When you visit the Site, we collect certain information about your device, your interaction with the Site, and information necessary to process your purchases. We may also collect additional information if you contact us for customer support. In this Privacy Policy, we refer to any information that can uniquely identify an individual (including the information below) as "Personal Information". See the list below for more information about what Personal Information we collect and why.
Device information
- Examples of Personal Information collected: version of web browser, IP address, time zone, cookie information, what pages or products you view, search terms, and how you interact with the Site.
- Purpose of collection: to load the Site accurately for you, and to perform analytics on Site usage so we can understand and improve it.
- Source of collection: collected automatically when you access our Site, using cookies, log files, and similar tracking technologies.
- Disclosure for a business purpose: shared with our e-commerce platform provider, Shopify.
Order information
- Examples of Personal Information collected: name, billing address, shipping address, payment information, email address, and phone number.
- Purpose of collection: to fulfil our contract with you — processing your payment, arranging shipping, providing invoices and order confirmations, communicating with you about your order, and screening orders for potential risk or fraud.
- Source of collection: collected directly from you.
- Disclosure for a business purpose: shared with our e-commerce platform provider, Shopify, and with our shipping carrier(s) as needed to deliver your order.
Customer support information
- Examples of Personal Information collected: your name, contact details, and the content of any messages you send us.
- Purpose of collection: to respond to your questions and provide customer support.
- Source of collection: collected directly from you.
Sharing Personal Information
We share your Personal Information only as needed to provide our services and fulfil our contract with you. For example:
- We use Shopify to power our online store. You can read more about how Shopify uses your Personal Information here: https://www.shopify.com/legal/privacy.
- We may share your Personal Information to comply with applicable laws and regulations, to respond to a subpoena, search warrant, or other lawful request for information, or to otherwise protect our legal rights.
We do not sell your Personal Information to any third party, and we do not currently use your information for third-party targeted advertising.
Using Personal Information
We use your Personal Information to provide our services to you, which includes: offering products for sale, processing payments, shipping and fulfilling your order, and responding to your enquiries. With your consent, we may also use your information to let you know about new products or offers.
Lawful basis
If you are a resident of the European Economic Area ("EEA") or the UK, we process your Personal Information under the following lawful bases, as applicable:
- The performance of the contract between you and us;
- Compliance with our legal obligations;
- Your consent, where you have given it (for example, for marketing emails); and
- Our legitimate interests in operating and improving our business, which do not override your fundamental rights and freedoms.
Retention
When you place an order through the Site, we retain your Personal Information for our records unless and until you ask us to erase it. See "Your rights" below for more on your right of erasure.
Automated decision-making
Our platform provider, Shopify, uses limited automated processes to help prevent fraud, including:
- A temporary block on IP addresses associated with repeated failed transactions, lasting a small number of hours.
- A temporary block on payment cards associated with blocked IP addresses, lasting a small number of days.
These processes do not have a legal or otherwise significant effect on you.
Cookies
A cookie is a small amount of information downloaded to your device when you visit our Site. We use cookies to make the Site work properly (for example, to remember what's in your basket) and to understand how visitors use the Site so we can improve it.
Cookies necessary for the functioning of the store
| Name | Function |
|---|---|
| _ab | Used in connection with access to admin. |
| _secure_session_id | Used in connection with navigation through the storefront. |
| cart | Used in connection with the shopping cart. |
| cart_sig | Used in connection with checkout. |
| cart_ts | Used in connection with checkout. |
| checkout_token | Used in connection with checkout. |
| secret | Used in connection with checkout. |
| secure_customer_sig | Used in connection with customer login. |
| storefront_digest | Used in connection with customer login. |
| _shopify_u | Used to help update customer account information. |
Reporting and analytics
| Name | Function |
|---|---|
| _tracking_consent | Records your tracking/cookie preferences. |
| _landing_page | Tracks landing pages. |
| _orig_referrer | Tracks landing pages. |
| _s | Shopify analytics. |
| _shopify_fs | Shopify analytics. |
| _shopify_s | Shopify analytics. |
| _shopify_sa_p | Shopify analytics relating to marketing and referrals. |
| _shopify_sa_t | Shopify analytics relating to marketing and referrals. |
| _shopify_y | Shopify analytics. |
| _y | Shopify analytics. |
The length of time a cookie remains on your device depends on whether it is a "session" or "persistent" cookie. Session cookies last until you stop browsing; persistent cookies last until they expire or are deleted, typically between 30 minutes and two years from when they were set.
Most browsers accept cookies automatically, but you can usually choose whether to accept them through your browser settings. Please note that blocking cookies may affect how parts of the Site work.
Do Not Track
Because there is no consistent industry standard for responding to "Do Not Track" browser signals, we do not currently alter our data practices when we detect one.
Your rights
UK and EEA residents (GDPR)
If you are a resident of the UK or the EEA, you have the right to access the Personal Information we hold about you, to have it corrected, updated, ported to another service, or erased. To exercise any of these rights, please contact us using the details below.
Your Personal Information is processed and stored by Shopify, which may involve transferring it outside the UK/EEA, including to Canada and the United States. You can read more about how Shopify handles this here: https://help.shopify.com/en/manual/your-account/privacy/GDPR.
If you are not satisfied with how we've handled your request or complaint, you have the right to lodge a complaint with the Information Commissioner's Office (ICO): https://ico.org.uk/make-a-complaint/.
Changes
We may update this Privacy Policy from time to time to reflect changes to our practices or for other operational, legal, or regulatory reasons.
Contact
If you have any questions about this Privacy Policy, or would like to exercise any of the rights described above, please contact us:
Shadowbright
Elaine Ayling
Five Ways, Norley Road
Frodsham
WA6 6TR
Email: info@shadow-bright.com
Last updated: 24 July 2026